Experience

sales results - regardless of the industry

CHALLENGE: Start-up with a goal to scale significantly and sell the business. Owners realized they needed professional sales help. Hired as a consultant to build sales operations.
Immediately stabilized client cancellations to near zero.
Added structure to sales processes including hiring, prospecting, qualifying, closing, customer relationship management
Owners offered and I accepted the opportunity to help the grow thru their exit.
Established strong customer partnerships with top logos in their targeted industries, became recognized leader in our sector of consumer lead generation

RESULTS: Company reached 10X revenue in 5 years and was acquired with a highly valued customer base.

CHALLENGE: 20+ years of flat or declining revenue, 80% of sales was one customer not under contract, no sales team. Strong Customer Service, High Quality Product. Hired to lead all sales activities.
Secured largest customer, targeted potential customers in the same and similar industries
Restructured all customer facing activities, redeveloped go-to-market strategy and value proposition, established a sales team and sales hiring process
Growth allowed owner to finally realize his 30 year dream to purchase a building and design a best in class manufacturing facility

RESULTS: Company grew year to year reaching 3X revenue in 9 years and became recognized as national leader for its targeted industries

CHALLENGE: Regional company recently acquired by a 3rd generation company from a different industry. Parent company tasked me with establishing order to a chaotic sales operation and to increase the value of their newly acquired asset.
Established structure and processes that held the sales team accountable and led to 20-25% reliable growth and increasing profit margins monthly and annually.
Implemented a more effective value proposition, that expanded the customer base outside the state of Florida, executed the largest customer contract in the company’s history.

RESULTS: Owners sold their 70 year old company, recognizing the growth potential of the acquired company, and devoted resources to replicate the success in Florida by opening branches nationwide.

CHALLENGE: Start-up expecting to scale. Tasked with helping CEO’s frustrated by lack of growth by providing sales training for their people. Except for vocabulary differences, company video content matched my own sales and sales leadership philosophy and strategies that I used to successfully grow companies as a sales leader.
Improved go to market strategy to diagnose the client’s actual sales strengths and weaknesses, rather than make assumptions what training should be prioritized.
Coached in group and one on one sessions to help break bad sales habits and equip participants with better sales mindsets.
Industries of engaged clients included: Manufacturing, Construction, Software & IT Services, Small Business Membership Services, Consumer Packaging, & Mineral Rights Acquisition

RESULTS: Clients consistently reported higher sales, better sales hiring and retention, and revitalized sales leadership coaching, motivating & accountability.

sales results - regardless of the industry